BRANDING — DIGITAL

SentinelOne —
Product Branding

Cybersecurity can be an exteremely convoluted space to navigate. The technology is constantly evolving, and with a product suite as large as SentinelOne’s, building an all encompassing brand system was needed. This project was only part of the full system, but laid the groundwork for any future product brand needs.

From the inception of this project, we knew we wanted to bring it to life in an interesting way. The concept was developed around each piece of software being represented in a tactile, physical way. Thinking of each product as a module, or pieces of a whole, we created a series of glass cubes encasing the respective logos.

Design & Art Direction: Micah Ward
Creative Director: Drew Hoffman
VFX: Christopher Cook