At their core, Cybereason was formed by hackers. They are adaptive, relentless and passionate about solving problems. It’s how they think, speak and represent themselves.
In exploring how we could mature the brand, we began with the logo. The current logo felt dated and positioned Cybereason as a friendly bubbly tech company. By moving into a monochromatic direction, this allowed the logo to better align with Cybereason’s brand attributes while also resonating with their target audience.
Upon joining Cybereason, some early brand exploration had already taken place. I was tasked with pushing this exploration further, while also establishing an initial version of the brand guide. Over the past two years this has naturally grown and evolved.