One of Targit’s major touchpoints that desperately needed updating was their website. The goal was to introduce the updated brand while also bringing clarity, consistency, and an overall more user-friendly experience.
My initial approach was to start from the ground up by re-evaulating the site content to develop a more sensible navigation. The goal was to simplify and categorize content to make the menu more manageable.
After designing out multiple primary page templates, a series of sticker sheets were created to allow the marketing team to build individual pages and elements on their own.